Audi pulled the cover off the all-electric Concept C, a two-seat sports car meant to introduce the brand’s new design philosophy built on radical simplicity. The show car debuts a reworked brand face centered on a vertical frame that recalls the Auto Union Type C and third-generation A6, while a four-element light signature at both ends sets a clear visual identity.
Proportions are driven by a central-battery layout, with a strong shoulder line and a cabin pushed rearward. An electrically retractable hardtop appears on an Audi roadster for the first time. Formed from two roof elements, it preserves a monolithic silhouette when closed and opens to deliver a true top-down experience. Clean rear surfaces with horizontal slats and a warm Titanium exterior color complete the look.
The interior follows the same “athletic minimalism.” Architectural surfaces and geometric forms leave space for two while subtly prioritizing the driver. Physical controls made from anodized aluminum are tuned for a mechanical feel, including a steering wheel with refined haptics and real-metal Audi rings. Natural materials, a titanium-inspired tone-on-tone palette, and indirect ambient lighting reinforce the calm, precise atmosphere.
Technology takes a supportive role. A 10.4-inch foldable center display presents information contextually, and shy tech is paired with solid haptic controls on the wheel and center console so key functions sit exactly where users expect them.
Audi positions the Concept C as a trailblazer for its next chapter. The design study previews a future production model and will influence additional vehicles to come.