Audi is implementing a global standardization of its vehicle nomenclature to enhance clarity for customers. The new alphanumeric format will uniformly represent the size and positioning of each model, eliminating the previous differentiation between electric and combustion engine vehicles based on model numbers. Marco Schubert, a board member responsible for Sales and Marketing at AUDI AG, stated that this change is a response to customer feedback and aims to provide intuitive guidance within the Audi portfolio.
Under the new system, model names will consist of letters and numbers, with the letters A and Q indicating low-floor and high-floor vehicles, respectively. The numerical designation, ranging from one to eight, will classify models irrespective of their powertrain type. This change signifies the removal of the former practice of associating even and odd numbers with different drivetrain technologies.
All-electric models will now share the same naming structure as combustion-engine vehicles, with differentiation achieved through body styles such as Avant, Sedan, or Sportback, along with established powertrain codes like e-tron, TFSI e, TFSI, or TDI.
The first vehicle to adopt this new nomenclature will be the Audi A6 with a combustion engine, which reflects the brand’s history in the full-size segment. This model is set to be unveiled globally on March 4. The naming system will not retroactively affect existing models already available for sale.