Genesis is using the Magma World Premiere at Circuit Paul Ricard to launch a new “Luxury High Performance” era, led by the GV60 Magma production model and the Magma GT Concept. The brand describes this positioning as its cornerstone for the next 10 years, blending refined luxury with performance that is meant to feel seamless and controlled rather than focused solely on peak numbers. “Genesis achieved one million global sales faster than any luxury marque in history. Magma represents our declaration that the next ten years will be even more significant,” said José Muñoz, President & CEO of Hyundai Motor Company.
The GV60 Magma is the first production model to carry the Magma treatment, translating a series of recent concepts into a road car. Its dual motors produce a combined maximum output of 448 kW (609 horsepower) and 740 Nm of torque, rising to 478 kW (650 horsepower) and 790 Nm in Boost Mode, with a top speed of 264 km/h. Genesis says the primary development goal was “perfection of driving control,” with Launch Control, three drive modes (Sprint, GT and customizable MY), an electronic limited slip differential and recalibrated suspension geometry working to align the car’s responses closely with the driver’s intent. Electronic Control Suspension, End-of-Travel control and revised bushings are intended to balance cornering stability with ride comfort, while larger brakes and GG-rated rear pads are specified for repeated high-load use.
Design is presented as “unspoken dominance,” emphasizing a low and wide stance rather than overt aggression. The GV60 Magma sits 20 mm lower and uses wide fenders, Magma-exclusive 21 inch forged wheels and 275 mm tires, with functional aero elements such as a rear wing type spoiler and diffuser designed to generate downforce and manage airflow. Inside, Chamude and other premium materials, orange and gray stitching, and Magma-specific steering wheel details are used to create a sporty but composed atmosphere, with dark metallic and high gloss black finishes minimizing glare.
A dedicated digital layer supports the driving brief. Activating Magma Mode reconfigures the cluster into a three circle layout that highlights motor and battery temperatures, speed and G-force, while the head up display shows key performance and energy information. The infotainment system adds Magma-specific tools such as a Virtual Gear Shift System that mimics the feel and sound of a high-revving combustion powertrain, Drift Mode for rear biased driving, and High-Performance Battery Control to optimize temperature for racing or drag runs. When features like VGS and HPBC are active, the car surfaces extra metrics including timers and pedal inputs to give the driver clearer feedback.
Alongside the GV60 Magma, Genesis showed the Magma GT Concept as a symbolic blueprint for its performance heritage and future GT racing ambitions. The company positioned the concept as a halo vehicle within a broader Magma Program that has already produced multiple show cars and prototypes, including the GV80 Coupe Concept, G80 Magma Special, G80 EV Magma Concept, various X Gran design studies and the GMR-001 Hypercar. Genesis noted that these projects have shaped Magma as “a high-performance experimental journey” rather than a trim level tied to a single model. The GV60 Magma, which draws on lessons from this experimental phase, will launch first in Korea, followed by European and North American markets in 2026.