Stellantis is reshaping its truck roadmap as demand for full-size battery-electric pickups slows in North America. The company will discontinue development of a full-size BEV pickup and is renaming Ram’s REEV-powered model to Ram 1500 REV, formerly Ramcharger. Ram says the 1500 REV will set a new benchmark in the half-ton segment for range, towing capability and payload performance.
Ram is simultaneously spotlighting breadth across pickups and vans. The brand points to sport trucks led by the Ram 1500 RHO, and a 10-year/100,000-mile powertrain limited warranty it calls America’s Best for full-size trucks and vans. Other claims include a segment-first 1,000 lb-ft of torque with Cummins Turbo Diesel, the Ram 1500 Tungsten as “most luxurious” with air suspension, 24-way massage seats and 540 horsepower, and best ride and handling via a five-link solid rear axle with available active-level air suspension. Ram also cites the 1500 RHO as best off-road performance per dollar, ProMaster as offering the most cargo space among traditional full-size cargo vans, and Power Wagon as the most off-road capable full-size pickup.
On the commercial side, Ram Professional is sharpening B2B processes, execution and support. Under Stellantis Pro One, Ram says it is improving competitiveness and growth with products, services and electrified offerings across a global range from Ram 700 to Ram 5500 Chassis Cab and ProMaster vans.